If you are an operator and want to try your luck in the ever evolving online casino business, then iGaming software solutions is the best way to go.
Now, majorly there are two types of iGaming software which are turnkey and white label iGaming software. It becomes difficult for operators to decide which option is the most suitable for their business. In this blog, we will explore these two popular options. In addition to this, we will look at their pros and cons.
Difference Between Turnkey & White Label iGaming Solution
White Label Solutions is a ready-to-launch platform that operators can brand as their own, simplifying the process of starting an iGaming business by minimizing development time and cost. On the other hand, turnkey solutions offer a more hands-on approach, allowing for extensive customization and control over the platform, catering to those who wish to differentiate their offering in the market.
| Feature | Turnkey iGaming Software | White Label iGaming Software |
| Definition | Majorly customized platforms developed and tailored to the specific needs of the operators. | Pre-built solution, ready-to-use platforms licensed from third-party providers. |
| Customization | High level of customizations | Limited customization |
| Development and Infrastructure | Requires investment in development and infrastructure | Minimal investment required |
| Ownership | The original platform is an IP of Turnkey casino solution provider. | The white-label gaming software provider retains ownership of the platform. |
| Time to Market | Longer implementation timeline | Faster setup and deployment |
| Scalability | Highly scalable to grow with the business | Limited scalability |
| Operational Control | High level of operational control | Limited operational control |
| Cost | Higher initial investment | Lower upfront costs |
Pros of a Turnkey iGaming Software
The turnkey iGaming software solutions have numerous advantages designed for operators who want to succeed in the competitive online gaming industry.
- Customizability: Turnkey platforms allow the operators to carve their gaming environment with more precision. This includes selection of preferred payment solutions, optimization of players’ loyalty, and management of key website factors such as promotions and withdrawal restrictions.
- Scalability: In Turnkey solution, the potential for scale your services is high and easy. This is crucial for operators who are planning to expand their offerings with other types, like sports betting, bingo or live casino.
- More Features: In addition to the gaming content, you can offer a vast number of additional features and services that will provide users with a much more entertaining and enjoyable experience. This could mean offering multiple payment options, strengthening your platform with additional systems, or expanding the game library without the limitations.
Cons of a Turnkey iGaming Software
Here are some of the cons of a Turnkey Solution:
- Involvement: Establishing and maintaining a turnkey solution needs a lot of effort and involvement as compared to white label solution. This can be a problem for operators with small teams or small budgets as the process is technical and time consuming.
- Time– Time required to complete and finalize a turnkey solution is higher as compared to the whitelabel solution. This may not be a problem for large operators. But, for small teams, who have to be very careful with their finances and are often working to tight deadlines, it will take a long time for the platform to be fully operational.
- Technical Knowledge: Turnkey solution involves some technical skills at the time of third party integration and maintenance. Operators will probably require a technical team.
Pros of a White Label iGaming Software
Have a look at some of the pros of a White Label Gaming Solution:
- Quick Market Entry: An advantage of White Label iGaming software is that it helps you launch the platform in very less time. For operators who want to quickly establish their online gaming business, White Label solutions can be the quickest way to do so.
- Reduced Development Cost: Starting an iGaming business with a White Label solution is cheaper at the beginning than developing a platform on your own. Since the basic software, the games, and the payment systems, are already there, operators do not have to spend a lot of money on the development of the software from scratch.
- Ease of Operation: White label online gaming platforms are also advantageous in that they are quite simple to manage. This is because the backend software infrastructure is managed by the solution provider and hence the operators are able to concentrate on marketing, customer acquisition and other business activities.
Cons of a White Label iGaming Software
Here are some of the cons of a White Label Gaming Solution:
- Limited Customization: White Label solutions are ready-made, and this implies that there is not much that can be done to change it. This can be a disadvantage for operators who are looking for a platform that will make them unique in the competitive online gaming industry.
- Brand Identity Challenges: Since the core software and infrastructure are the same, it is difficult to differentiate the brand from the others. This could lead to a platform that is not very different from other platforms available in the market.
- Dependence on the Provider: Operators are mainly limited to the software provided by the iGaming software provider in terms of updates, security, and new features. This can hinder the operator’s flexibility in responding to changes in the market or the needs of the players.
- Long-term Costs: While White Label solutions are cheaper in terms of initial investment, the fees that are charged can be costly in the long run as compared to Turnkey solutions.
Conclusion
The decision of opting for Turnkey or White Label iGaming software depends on the business model of the company. If you are willing to spend your time and money and you like to have many options for customization then the Turnkey solution can be the best option for you. On the other hand, if you want to go live as soon as possible and are willing to compromise on the extent of customization a White Label solution might be for you.
