Streetwear has evolved from an underground fashion scene to a dominant cultural force worldwide, with certain brands and slogans symbolizing the values and attitudes that define this dynamic style. Among the various iconic items in streetwear today, the “Always Do What You Should Do” shorts have captured attention. These shorts not only embody an intriguing slogan but also serve as a statement piece that balances both style and meaning. This article will explore what makes these shorts so popular, including their origins, their unique design, the philosophy behind them, and how they have established themselves as a modern streetwear staple.
Origins and Influence in Streetwear
The phrase “Always Do What You Should Do” has become emblematic of the streetwear brand Corteiz, which has cultivated a reputation for delivering not just clothing but also a powerful lifestyle message. Corteiz’s designs often play with bold graphics, minimalist color schemes, and a style that merges high fashion with an underground aesthetic. The shorts with this phrase represent a practical, comfortable choice in streetwear that goes beyond aesthetics by resonating with an ethos of self-discipline, ambition, and self-empowerment.
Corteiz, founded by Clint in London, originally focused on releasing limited items that were only available to select groups or during brief, high-demand online drops. This approach created a strong sense of exclusivity, fueling hype among fashion fans and cementing Corteiz as an influential player in streetwear. The “Always Do What You Should Do” slogan is part of this brand philosophy, aligning with Corteiz’s image as more than just apparel—it’s a lifestyle movement, a way to connect with like-minded individuals who share the brand’s values.
The Aesthetic and Design Features
The “Always Do What You Should Do” shorts boast a versatile and universally appealing design. These shorts generally come in neutral colors like black, grey, and white, which makes them easy to pair with various outfits, allowing wearers to express themselves without being overshadowed by flashy colors. Featuring the slogan prominently on one leg, the design strikes a perfect balance between minimalism and bold messaging. This placement gives the shorts a distinctive look that immediately identifies the wearer as part of the Corteiz community while maintaining a low-key aesthetic suitable for everyday wear.
The shorts are typically crafted from high-quality cotton or a blend of materials that ensure both comfort and durability. This makes them ideal for a wide range of activities, whether it’s running errands, hanging out with friends, or participating in sports. The elastic waistband, coupled with drawstrings, offers an adjustable fit that adds to the practicality of the design, while the straight-leg cut keeps the look relaxed and on-trend.
The Message: A Philosophy for Life
At first glance, the phrase “Always Do What You Should Do” might seem straightforward, but its message carries depth. It promotes a philosophy centered on responsibility, resilience, and self-discipline. This slogan can serve as a reminder to stay committed to one’s goals and priorities, even in the face of challenges or distractions. This powerful message resonates with people who are on personal journeys of self-improvement, those who aim to make conscious choices, and those who value dedication and perseverance.
This message’s popularity is partly due to the fact that it feels universal. Regardless of background or individual aspirations, anyone can relate to the importance of doing what needs to be done, regardless of circumstances. This relatability, combined with Corteiz’s reputation for quality and authenticity, makes these shorts much more than just a piece of clothing—they become a symbol of self-motivation.
Popularity and Demand
The limited-edition nature of Corteiz items, including the “Always Do What You Should Do” shorts, creates a high demand whenever they are released. Fans eagerly anticipate restocks or new drops, often keeping a close eye on Corteiz’s social media channels for updates. This scarcity model has not only boosted the brand’s popularity but also added a sense of prestige to owning a piece like these shorts. The hype is further fueled by influencers and streetwear enthusiasts who post pictures of their Corteiz pieces online, showcasing the brand’s designs and reinforcing the community aspect of Corteiz’s appeal.
This popularity has also led to a significant resale market for Corteiz items, with products often selling for much more than their original retail price. For many, acquiring these shorts is akin to joining an exclusive club—a badge of honor that aligns them with the brand’s values and philosophy. Resellers benefit from this exclusivity, often listing limited items for resale at high prices, which only adds to the brand’s allure.
Styling the “Always Do What You Should Do” Shorts
The versatility of these shorts makes them easy to incorporate into a variety of outfits, appealing to diverse fashion sensibilities. They can be paired with basic t-shirts or tank tops for a casual look, or combined with hoodies and jackets for a layered streetwear vibe. The neutral color palette makes it possible to mix and match with almost any other color, creating endless styling possibilities. Footwear options are equally diverse; whether it’s classic sneakers, high-tops, or slides, each option brings a different dimension to the outfit.
Many style enthusiasts choose to wear these shorts with other Corteiz items, creating a cohesive brand look that speaks to their loyalty and alignment with the brand’s message. However, the shorts can also be combined with pieces from other streetwear labels to create a unique, personalized style that blends influences and makes a statement.
Cultural Impact and the Streetwear Movement
The “Always Do What You Should Do” shorts have become more than just clothing; they are part of a broader movement in streetwear that embraces self-expression, individuality, and meaning-driven apparel. Streetwear, once primarily focused on rebelliousness and anti-establishment messages, has matured to include themes of introspection and personal growth. This slogan has resonated with a generation that values these themes, often facing the pressures of modern life with an emphasis on mental resilience and personal development.
As streetwear culture continues to evolve, pieces like these shorts demonstrate the power of fashion as a medium for personal and social commentary. By wearing these shorts, individuals can subtly communicate their values and beliefs without saying a word. It’s a form of silent self-affirmation and a reminder of the commitment to stay true to one’s path, a message that aligns well with the challenges of modern urban life.
The Future of “Always Do What You Should Do” Shorts
As Corteiz and other streetwear brands continue to innovate and expand, the legacy of the “Always Do What You Should Do” shorts seems secure. With new styles, colors, and variations likely to emerge, these shorts will continue to play a role in contemporary fashion. Corteiz may explore collaborations with other brands, artists, or influencers, potentially adding new interpretations of this iconic slogan and introducing it to wider audiences.
There’s also the possibility that the slogan may be extended to other clothing items beyond shorts, from hoodies to joggers, allowing fans to embrace the message across multiple wardrobe pieces. This expansion would not only reinforce the slogan’s cultural relevance but also create opportunities for people to express their dedication to the philosophy in different forms.
Conclusion: A Meaningful Choice in Streetwear
The “Always Do What You Should Do” shorts from Corteiz have carved out a unique place in the streetwear landscape. Their appeal lies in a combination of high-quality design, versatility, and a meaningful slogan that resonates deeply with those who wear them. These shorts are more than just a piece of fashion; they embody a philosophy, inspiring wearers to live with intention and integrity.
By choosing these shorts, individuals make a statement not just about style but about commitment to self-discipline and personal growth. They represent a choice to prioritize one’s values and responsibilities, turning everyday fashion into a reminder of what truly matters. In a world where fashion is increasingly fast-paced and transient, the “Always Do What You Should Do” shorts stand out as a meaningful, timeless choice in streetwear.
