Exhibitions become a prominent space for showcasing your brand as numerous industry professionals and experts mark their attendance in these events which increases trade show popularity. At such events, you have a great opportunity to turn your business into a brand, build connections with leaders in your industry, and find a potential audience.
Why Interactive Displays for Trade Show Booth Design
To stand out from the competition you need a unique & modern trade show booth which should have that essence to captivate your audience. See beyond the design, add interactive elements to engage with your audience, and make the experience memorable. Go for the custom exhibit rentals for the next event to achieve the maximum.
Drive Engagement
Traditional booth designs don’t always stand out and can cause you to lose your potential audience. Attract visitors to see your products and services with interactive displays. AR/VR, kiosks, video, touch screens, and many other technologies turn visitors to your trade show booth into potential customers.
Immersive Experience
Create memorable experiences with interactive displays so that the audience can remember your brand even after the exhibition. This is best for brand awareness and customer retention.
Easy Feedbacks
By implementation of an interfacing system, interactive displays can be fitted with tools like surveys, quizzes, and contact forms. It enables you to get relevant information concerning the audience as well as their wants and likes that can be useful in your marketing strategies and this will boost your trade show performances in the future.
Trade Show Booth with Interactive Displays
Touch Screens
Touch screens are the most common technology everyone uses even in their regular work. Use these screens for product demonstrations, catalogs, or for gaming related to your range of products and services. Doing this educates the attendees about your brand more precisely.
AR/VR
If you want to create an exciting and interactive experience for your audience then incorporating augmented and virtual reality technology into your custom trade show booth design can generate potential leads. It can especially be used for presenting products as it is less distracting and can be engaging when designing brand interfaces.
Projection-Mapping
It can be useful for creating more dynamic displays such as touch screens. It can also be used to produce graphic images and designs that immediately grab the attention of your target market and showcase your brand’s creativity and innovation.
3D Images
3D images look more realistic than 2D. It fills life into an image as well as in your custom booths which provide an immersive experience. You can use it in Product demos, Catalogs, and AR, in this way, the audience can comprehensively experience your product. This is one of the creative trade show booth ideas that shows the company’s forward-thinking approach.
Videos
Videos show real-life experiences added with images, sound, and text to showcase the message more effectively. You can show product uses in real life, customer feedback about your company, etc. Through videos, you can narrate compelling stories at the show booth that engage the visitors for a longer time.
Holograms
Add holograms to your exhibit rentals to create an unforgettable experience. Holograms are graphical images formed by a photographic projection technique so that they appear somehow three-dimensional in space. Use in product displays, virtual hosts, presentations, etc.
Tips you should keep in mind while Implementing Interactive Displays
When it comes to incorporating interactive displays, there is a need to follow specific steps to make the related processes effective and engaging. The focus should range from the usability of the website on various levels, relevance of information, and technological compatibility. Optimize the interactivity, accessibility, and aesthetics to involve your audience and enhance the booth display design.
- Make sure to incorporate relevant elements in your display according to your target audience
- The display should be easy to use and user-friendly yet enriched with high technologies.
- It has to be easy to follow instructions. Provide clear and concise instructions so that visitors can easily interact with your booth.
- It is also important that your interactive counters are working correctly before you attend the trade show. Collect as much information during the event to make real-time changes to make the experience better for the user.
Interactive displays are a crucial factor of trade show booth rentals that transforms the average experience into a memorable one. With this, you can engage with more visitors as well as build connections with them which leaves a great impression of your brand on them. Embrace these technologies and get the most out of your exhibition.
