Facebook is a top social media website that almost everyone has an account on. If you want to be part of your marketing through this platform, be sure to optimize your Facebook page so that your account can reach more users. Optimizing your Facebook page brings many benefits to your brand. SmmStore will tell you how to optimize your Facebook page and how to increase traffic with tailored services.
Why optimizing your Facebook page is important
Optimizing your Facebook page is important because through optimization, your page can be improved in the following three aspects. This will increase the number of actual clicks that are converted, which will help increase traffic.
Optimize your Facebook page
1. Increase brand awareness
Optimizing your Facebook page gives your brand the opportunity to reach more people. Facebook is a global platform with approximately 2.9 billion active users around the world each year . If you want to promote your brand to every corner of the world, of course you have to start by optimizing your Facebook page.
2. Improve credibility
Through better quality content and positive interaction rates, Facebook users will think that you are serious about managing your brand, which will have a better effect on improving credibility. On the other hand, if you increase Facebook fans in other ways, you can have the same effect and improve your brand credibility.
3. Promote profitability
Even if you don’t have your own products, you can still attract more businesses by optimizing your Facebook page. Many businesses hope to find self-media cooperation that is trustworthy and has a large number of fans. When merchants see that your Facebook page is very professional and high-quality, they may take the initiative to seek cooperation with you. This is a multi-channel profit model, but the premise is that you must optimize your Facebook page.
What is Optimizing Facebook Page
Optimizing a Facebook page means optimizing various aspects of a Facebook account to help increase Facebook fans , increase traffic, increase brand awareness, etc.
To optimize the Facebook page, we can start from several aspects, including: avatar, cover image, posts, integrity, etc. The following is a detailed list of various ways to optimize your Facebook page that bring good results.
How to optimize your Facebook page
As long as you do the following points, you will be able to improve your conversion rate in all aspects.
1. Suitable avatar
Your profile picture is the first thing Facebook users see about you, and it fully reflects your brand image. You must ensure that the avatar is clear (pixels are no less than 180×180). In addition, the avatar must be easy for people to remember, and they will know it is your brand as soon as they see it. Therefore, when designing your avatar, be sure to keep it simple so that it is easier to recognize.
2. Cover image
When Facebook users come to your page, they will understand your background from the cover image. Therefore, it is also very important to maintain the clarity of the cover image, preferably in a 16:9 ratio. You can add an attractive photo to this cover image, and it must be related to your brand or theme. In addition, it is recommended to add appropriate copy to the cover image to let everyone know what benefits you can bring to them and what problems you can solve for everyone.
3. Suitable URL
Using the URL of your Facebook page properly will make it easier for people to find you, for example: facebook.com/your company. Never use characters that are meaningless or difficult to remember, such as: facebook.com/ljg16gagrd. In addition, you can also change the URL to the same as your page name, which is also very easy to remember.
4. Page description
Facebook page descriptions allow us to enter 255 characters, so we must make good use of this limited space. Page descriptions are very easy to use. As long as you enter keywords, it will make it easier for people to find you. In addition, you should also briefly describe what help you can bring to everyone in this column, so that new friends who enter your page will know you better. Otherwise, when people don’t know what purpose your brand serves, they will leave your page very quickly.
5. Add web link
Directing Facebook fans to your company page is one of your goals. Therefore, be sure to add a link to the company’s web page to the page. Don’t waste this opportunity by accidentally not adding a link. Of course, in addition to web links, you can also add appropriate company contact information, such as phone number, email, etc.
6. Publish quality content
When many people run Facebook pages, they just want to increase their sales, so they constantly publish product content. This will only make Facebook fans or new friends leave faster. No one wants to be sold. This kind of sales smell is too strong. When creating content, you should follow the 80:20 rule. That is, 80% of posts can make people relax, entertain, and learn; 20% are product posts. In this way, fans learn knowledge and it is easier at the same time, which helps to retain fans.
7. Interaction rate
Don’t underestimate the interaction rate. Facebook fans are willing to leave messages because they support you. If you don’t even respond with a basic response, it will make your fans feel that you don’t value them. Besides, there are many fans who hope to learn more through your responses.
How to quickly increase Facebook Followers
However, optimizing your Facebook page is a longer-term business. Moreover, if there is no correct way to increase fans, optimization alone may not see too significant effects.
Buying Facebook followers is a way for us to quickly increase fans. However, we should screen the fan increase companies so that we can buy “real fans”. Real fans will bring positive results, they will read the content you post and interact with you.
When you call on everyone to participate in an event, real fans will participate immediately. More importantly, real fans will bring you real purchases and increase sales.
There are many people who discourage buying followers for the simple reason that there are many merchants who add “fake followers” to their customers in incorrect ways. Fake fans are not real people, they will not interact with you, and this will affect the security of your Facebook page.
Increasing Facebook fans can increase your visibility and search rankings. Growth in this area goes hand in hand with optimizing your Facebook page.
Optimizing Facebook page summary
Running Facebook is not a simple matter, but you must improve yourself in many aspects. Optimizing your Facebook page can bring considerable benefits to your brand. You can learn more about the many advantages listed above. However, if you want to add more fans to Facebook and grow faster, of course buying Facebook fans is the best way. Buying fans can also make your optimization better and play a complementary role.
